Thursday, October 28, 2010

Light Bulbs Actually Spur Bright Ideas, Study Reveals


How does insight happen?


Seeing light bulbs might foster bright ideas, scientists now find.
Our environment can influence our creativity.

It's a function of exposure to the symbol of insight, the light bulb.

I wonder about what other symbols could influence creativity.

Psychologists call this "priming effect"






The article says that when shown artifacts from the business world, such as briefcases, people play economic games more competitively.

Priming (psychology)


Perhaps you would like to conduct an experiment to compare bulbs - either a bare, unshaded incandescent 25-watt light bulb or an overhead fluorescent light turned on in the room.
And find out for yourself to see if light bulbs could actually promote insights.
You could try it at home, in the workplace or in schools.

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