Restaurant customers willing to pay more for local food
Not only are restaurant patrons willing to pay more for meals prepared with produce and meat from local providers, the proportion of customers preferring local meals actually increases when the price increases, according to a team of international researchers.
A recent study of how customers perceive and value local food shows that restaurant patrons prefer meals made with local ingredients when they are priced slightly higher than meals made with non-local ingredients.
Customer preference for premium-priced local food has its limits.
Would you pay more for a restaurant meal prepared with local ingredients? And if so, how much more?
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